Ensuring a clean return for brick-and-mortar retail

Ensuring a clean return for brick-and-mortar retail

  • January 5, 2022
  • in Blog
  • 90

As brick-and-mortar retail stores emerge from the shadows of national lockdowns, much has evolved in a sector already renowned for its fast-moving and forward-thinking attitude. SBFM explores how cleaning strategies must also adapt to meet the rapid pace of change currently reshaping the industry..

Retailtainment

To draw customers back into their stores, brands are transforming the traditional retail space to offer engaging and memorable shopping experiences. This concept of ‘retailtainment’ is seeing many brands seamlessly blend traditional shopping with everything from cinemas to sporting facilities and social spaces, amongst others.

As retail stores become more diverse and immersive, so too must the cleaning strategies designed to maintain them. An integrated commercial cleaning partner can tailor cleaning services to suit transforming retail destinations, acting as an extension of a team and pivoting and adapting to any new facilities.

As retail stores become more diverse and immersive, so too must the cleaning strategies designed to maintained them. An integrated commercial cleaning partner can tailor cleaning services to suit transforming retail destinations, acting as an extension of a team and pivoting and adapting to any new facilities.

Cashier less stores

Amazon may have popularised the trend for cashier less stores, but with the likes of Aldi and Tesco following suit with new concept outlets, it appears the future of retail could be checkout-free. The transition towards touchless, however, should not mean a reduction in cleaning.

To use Amazon Go’s tagline ‘Just Walk Out Fresh’, even in a touchless retail outlet cleaning must take centre stage to ensure consumers exit feeling reassured they have enjoyed a safe store visit. Whether that takes the form of general cleaning or more specialised washroom services, window cleaning or COVID-19 cleaning and sanitation, all must be carefully considered.

Seamless style

As brick-and-mortar retail brands seek to make customers feel safe and comfortable and provide an inviting home-style feel to increase dwell time, interior styling is becoming a key aspect of store design. Flooring can be a critical part of this and a firm foundation in setting the scene. Carpet and upholstery cleaning, therefore, should form a central function in any cleaning strategy.

Keeping floors sparkling and free from dirt and contaminants can give customers an immediate impression of cleanliness and, in turn, greater reassurances around in-store hygiene. While regular maintenance will maintain the integrity, and extend the lifespan, of expensive stylish carpets and hardwood flooring.

Speedy delivery

Of course, not all changes in retail relate to the in-store experience. As the acceleration of ecommerce continues, retailers are rethinking their physical footprints to fulfil online shopping demands. Vacant stores and shopping centres are being repurposed to serve as warehouses and fulfilment centres as pandemic buying habits prevail.

Logistics and distribution facilities are past-paced environments, with high volumes of traffic, tight deadlines, busy occupants, and constantly shifting requirements. As such they require a cleaning service solution to match. Cleaning strategies must provide in-built flexibility to respond to often daily changes in site activity and seasonal surges in demand, while also delivering the resilience to deliver service continuity

The perfect partner

As a leading cleaning partner to many of the leading brands in the UK, SBFM tailor our service to a broad array of brick-and-mortar retail environments, delivering higher standards, lower costs and complete transparency.

We are continuously evolving our market-leading cleaning and soft FM services for the retail sector, using the latest and best equipment and technology to deliver unrivalled cleaning standards for clients ranging from high street fashion retailers and major retail park names to car dealerships, and the highly regulated food retail sector.     

To find out how we can support your brand, contact us today or visit our Retail Cleaning page