Encouraging shoppers to return to physical stores has been top of the agenda for some time now. However, as footfall continues to rise, the retail sector faces a new challenge – how to keep those visitors in-store long enough to make a purchase.
The sector has seen countless innovations to meet the challenge – from lighting to creative product demonstrations and even choosing the optimal music – but many brands are failing to address one simple factor, the physical appearance of their store.
The detrimental impact of store appearance on the bottom line can be significant. Indeed, according to a survey conducted by ISSA – The Worldwide Cleaning Industry Association – 95 percent of shoppers reported that unclean restrooms and unpleasant odours would influence shopping decisions along with, dirty floors, spills or stains, dirty shopping trollies and other factors.
As we navigate out of the global pandemic and head into a more normal world, consumers are likely to have a slightly different outlook and new priorities. Excellent hygiene standards and a visible cleaning presence have assumed even greater importance in the battle to gain customer confidence. But what measures can be taken to offer such reassurances?
As a leading commercial cleaning and soft FM provider, we recently discussed that very notion with Premier Retail, and talked about retail environments and the importance of keeping facilities clean to a high standard to boost in-store dwell time.
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